🎙️ Welcome back to the Data Strategy Guru's podcast! In today's episode, we have a special guest joining us - Yali Sassoon, the co-founder of Snowplow. Yali is an industry expert with over 20 years of experience working with data. As a thought leader in the field, Yali has witnessed firsthand the challenges that organizations face in effectively utilizing data to drive meaningful insights and optimize customer experiences. In this interview, Yali shares their insights on the importance of data democratization, the power of detailed documentation, and the role of AI in transforming the data creation process. Get ready to dive deep into the world of data strategy with Yali Sassoon and discover how Snowplow is revolutionizing the way businesses understand and leverage their data. Stay tuned, this is an episode you won't want to miss! 📊🎧 ---- Our guest Yali Sassoon is a data expert with over 20 years of experience in the field. His fascination with the power of numbers began during his university studies in science and the philosophy of science, where he recognized the impact of using data to expand human knowledge. Yali started his career as a consultant, focusing on how organizations utilize data. It was during this time that he worked with a wind turbine client and saw firsthand how his analysis in Excel transformed their manufacturing process and prompted significant business process changes. This experience fueled his passion for using numbers to drive business transformation. Around 10 to 11 years ago, Yali teamed up with his co-founder, Alex, and became captivated by behavioral data. The release of the iPhone and the subsequent explosion of the app ecosystem fascinated Yali, as it presented new opportunities to collect granular data on user behavior across various digital platforms. This ability to gather vast and detailed datasets on user engagement excited Yali, leading him to establish Snowplow in 2012. Since then, Yali has been dedicated to harnessing the power of data to drive innovation and enhance the way businesses operate.
🎙️ Welcome back to the Data Strategy Guru's podcast! In today's episode, we have a special guest joining us - Yali Sassoon, the co-founder of Snowplow. Yali is an industry expert with over 20 years of experience working with data. As a thought leader in the field, Yali has witnessed firsthand the challenges that organizations face in effectively utilizing data to drive meaningful insights and optimize customer experiences. In this interview, Yali shares their insights on the importance of data democratization, the power of detailed documentation, and the role of AI in transforming the data creation process. Get ready to dive deep into the world of data strategy with Yali Sassoon and discover how Snowplow is revolutionizing the way businesses understand and leverage their data. Stay tuned, this is an episode you won't want to miss! 📊🎧
----
Our Guest Yali Sassoon is a data expert with over 20 years of experience in the field. His fascination with the power of numbers began during his university studies in science and the philosophy of science, where he recognized the impact of using data to expand human knowledge. Yali started his career as a consultant, focusing on how organizations utilize data. It was during this time that he worked with a wind turbine client and saw firsthand how his analysis in Excel transformed their manufacturing process and prompted significant business process changes. This experience fueled his passion for using numbers to drive business transformation.
Around 10 to 11 years ago, Yali teamed up with his co-founder, Alex, and became captivated by behavioral data. The release of the iPhone and the subsequent explosion of the app ecosystem fascinated Yali, as it presented new opportunities to collect granular data on user behavior across various digital platforms. This ability to gather vast and detailed datasets on user engagement excited Yali, leading him to establish Snowplow in 2012. Since then, Yali has been dedicated to harnessing the power of data to drive innovation and enhance the way businesses operate.
----
[00:00] Intro
[01:03] Yali worked with data for 20 years, saw its impact on businesses, got excited about behavioral data, and started Snowplow in 2012.
[05:09] Snowplow tackled data challenges by decoupling data collection from the UI.
[09:30] Snowplow enables detailed, personalized data analysis.
[15:19] Developments in data technology drive my motivation. We're building applications to make data accessible.
[20:49] Data contracts and data products are impacting how companies organize around data.
[28:44] Automate data documentation for easier data handling.
[32:38] Automate data product production, and improve prompt clarity.
[36:16] Great book on data contracts and management.
----
► Read the full article here:
-
I'm Yves Mulkers, a Data strategist, specialised in Data Integration. I have a wide focus and domain expertise on All Things Data . My skillset ranges from the Bits and Bytes up to the strategic level on how to be competitive with Data and how to optimise business processes.
--
Read our Latest Articles Here:
► http://7wd.at/2292616
► Follow our Data Journey on Youtube
http://7wd.at/2326c94
► Subscribe to the @7w Data channel here: http://7wd.at/1ec7d84
—
► OUR COMPANY:
7wData is a data management firm that was born out of a passion and respect for technology. We offer software and hardware product-based businesses unique solutions surrounding disruptive data management technologies. The experience of founder Yves Mulkers allows us to deliver especially exceptional service in BigData, Cloud, sustainability, and more.
When you work with us, our firm provides exposure and visibility to niche omni channel audiences and creates company-specific content to better market your brand. All numbers and information is provided so that you know how to best allocate your budget. We pride ourselves on honesty, transparency, and commitment to personal growth.
-------
► Follow me online here:
LinkedIn: https://www.linkedin.com/in/yves-mulkers
Twitter: http://twitter.com/yvesmulkers
Twitter: http://twitter.com/7wData
Instagram: http://instagram.com/yvesmulkers
Facebook: http://facebook.com/yvesmulkers
Website: http://7wData.be
Our AI Group: http://7wd.at/aiconnect