On this episode of Data Strategy Guru's, we explore the topic of trust in the relationship between customers and organizations when it comes to handling customer data. Regulations are changing and it is up to organizations to prioritize respecting customer preferences and avoiding excessive communication while balancing personal goals. Our guest, Axel Schaefer from Adobe emphasizes the importance of respect and adherence to core principles in building a good relationship with customers and ensuring a unified view across different departments. We also delve into the intersection between creativity and data and how AI models and generative AI can be used to create effective campaigns and personalization. Additionally, we discuss the ethical implications of sharing a digital footprint on social media platforms and the need for more discussion around the ethics of data sharing in the future. Lastly, we hear from our guest's diverse taste in music and their ideas for applying data solutions to different industries and situations, including using data solutions for non-profit organizations to identify donors and encourage more donations. BONUS! Unlock even more knowledge by diving into our insightful eBook. It's the ultimate companion to the podcast: 📖 https://adobe.ly/42Dtvfe #adobepartner
Guest: Axel Schaefer, Product Marketing Executive @ Adobe Axel Schaefer is an expert in applying Adobe's Experience Platform across Europe, the Middle East, and Africa. He is responsible for ensuring that the platform's solutions for data analysis, activation, and distribution are properly used in various industries and business models. Schaefer has been instrumental in the development of this technology since its invention five years ago.
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[00:00:00] Intro
[00:01:01] Driving Adobe's Experience Platform Across EMEA
[00:01:48] Adobe's Unique Position: Creative & Marketing Solutions
[00:03:20] Data Solutions for Nonprofits: Making a Difference
[00:06:23] Adobe Takes Alternative Route Amid Cookie Changes
[00:10:16] Embracing Ethical Responsibility in Technology Today
[00:12:15] Mastering Consent and AI: The Future of Marketing
[00:15:30] Maximizing Data Impact: Collaboration and Targeting Strategies
[00:18:08] Customers Hold Power - One Brand Experience Necessary
[00:19:26] Ethical Email Marketing: Changing Organizational Views
[00:21:36] Music Taste: Diverse and Unexpected
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I'm Yves Mulkers, a Data strategist, specialised in Data Integration. I have a wide focus and domain expertise on All Things Data . My skillset ranges from the Bits and Bytes up to the strategic level on how to be competitive with Data and how to optimise business processes.
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